Marketing Part 2

Yesterday we provided 3 low cost but high time ways to get the word out on your new window cleaning company.  Today we are going to share the opposite.  High cost low time involvement for building your business.  Some of these will depend on the cash you have available and the growth of your business.  Most the the time higher cost lower time strategies were ideas we grew into after build a larger recurring customer base and knew we already had a specific amount of revenue coming into our business.

  1. Radio Ads
    1. Radio ads are expensive but you can select your desired target audience.  Once you write the radio ad and hand over the copy to the radio talent, then you can return to running and growing your business while your radio ads continue to run through out your city.  Radio ads can be great for business branding within your local city.  Run your radios ads and after a bit of time when you meet people and tell them what you do they will recall your radio ad.  High quality radio ads have a memorable and catchy line or offer.  They also run for a while to ensure they saturate and had maximum exposure to the desired audience over and over.
  2. Billboards
    1. A well placed billboard can become an everyday item located along the commute of thousands of potential customers.  But once again they are high cost low time marketing ideas to help build your business.  When using a billboard we often recommend using a tracking number so you can see what calls are generated from this billboard.
  3. Hire Staff
    1. Hire a sales person to hustle daily and help build your company.  This will allow you to focus on other elements of building your company.  Just as you may hire other actual cleaners hiring a good sales person will more than pay for itself.  If after 90 days they are not bringing in more revenue than you are paying them then you have the wrong person.  Fire them so they can get another job and so you can find the right person to help build your company.
  4. Pay your team hefty referral bonuses.
    1. In the beginning offer a percentage deal to your team for any cleaning clients they bring to the table.  This way your entire staff is encouraged to land deals and help the company grow.  They will get paid their normal rate plus a cut of the job they brought in.  This lowers profit on projects early in the business but it can help create exponential growth when the entire staff experiences the benefit of cleaning projects coming into the business.

 

Getting the word out!!!

Window Cleaning Marketing:

It does not matter how great your business services are if no one knows about them.  When starting a cleaning company you better be ready to get your hands dirty.  See what we did there.  If you have not learned yet you will.  We love to have fun.  Building a company comes down to who is able to hustle and make things happen.  A well run company will build massive amounts of referrals, but you have to hustle in order to get there.  Todays post we focus on several ideas that relate to starting your marketing and letting people know you are in business.

Not all ideas are equal an not all ideas require the same amount of time or money.  I will start with ideas that are heavy in time but low on cost and I will also share some ideas that are more expensive but leverage the time of other individuals.  A well run marketing plan will rely on various ideas and stages to ensure that different opportunities and maximized.

Low Cost High Time:

  1. Flyers posted all over town:
    1. Print out and copy hundreds of flyers.  Make sure you have a catchy phrase and over deliver on value.  When Marcus first started he cleaned windows for 80% off.  He printed out flyers plastered them all over town and provided a huge discount to first time customers.  It helped quickly get word of mouth out, generated a growing clientele list and generated regular paying referral clients.  Lots of time but little money went into this marketing effort.
  2. Visit Local Businesses
    1. If your planning on doing commercial window cleaning in addition to residential window cleaning then visit your local business district and begin meeting other business owners.  Walk into various store front thats have large street facing windows introduce yourself and leave a flyer with a discount for their first clean.  These commercial clients will become repeat customers much faster than residential customers.  This strategy takes time but cost nothing other than getting over your own fear of rejection.  But hey get used to it.  Building a thriving business takes courage so you may as well get practice early on.
  3. Send Email offers
    1. Email is a super low threshold.  The rejection is either a deleted email or a replied email saying no.  Get your hands on an email list, create a template and you can knock out hundreds or even thousands of emails quickly.  This takes time and has its limitations because many emails are not read so it becomes a numbers game.  I prefer more face to face opportunities or fliers but emails can work as well.

Tomorrow we will tackle three more marketing ideas that flip the script as they are not as time consuming but cost more money.

 

Launching a Window Cleaning Company

A successful window cleaning company comes down to a couple key areas. They are simple, but don let their simplicity fool you into thinking you can cut corners. Cutting corners will cost you thousands of dollars in the life of your business. It isn’t worth it. Take the time to do things the right way and treat your customers the right way and your business will explode.

The first key to building your window cleaning company is marketing. You have to generate interest in your services. Without marketing it is difficult to get the word out and have people actually calling you for your window cleaning services. When I first started my marketing was good old fashion hustle. I went door to door offering a 50% off service of local retail shops on the streets of New York. If they said yes, I made should to provide them with the best window cleaning job they had ever received.

This leads me into my second key for building a window cleaning company. Over deliver. In the beginning, I charged my clients half of what I wanted my on going fee’s to be but I provided them double the service. I would clean extra areas or extra parts of the window even if they didn’t ask me. I wanted my customers to feel like the significantly under paid me. This would cause them to call me back and it led to a bunch of referrals.

The more you focus in on the second key of providing great service the more your customers will do all the marketing for you.

My third key is to reinvest your profits back into your business. When I first started I barely had the tools needed to perform a window cleaning job. I had no ladder, an old squeegee and rags to dry with. But as money started coming into my business I reinvested into better tools that would make more more productive, with better results, and open up new opportunities for business like taller building and ultimately high rises.

You can start a window cleaning company with very little money down, but don’t allow that to limit the bigger vision you have for building your company.

Hello World

Hello World

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